New In | Italian Denim for Everyday

The 24 Jeans

FINE FABRICS AND PRECISE CUTS

Designed to elevate everyday. Made to be worn for life.

Signature essentials

Build a capsule wardrobe from our bestselling staples. These are the garments on regular rotation, moving effortlessly through the week and into the weekend.

The 24 Jeans

A classic Regular-Straight fit cut from Italian denim.

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The 24 Trouser Regular

For work and weekends. Signature belt-free, drawcord waistband.

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The 24 Trouser Slim

For work and weekends. Signature belt-free, drawcord waistband.

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The 360° Trouser

A Regular fit, crease-free and iron-free trouser. Cut in 360TechKnit™

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The Heavyweight T-shirt

Bestselling T-shirt, with a relaxed, boxy fit, cut from soft 100% organic cotton.

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Visit us in store

68 Berwick Street, Soho, London