The Air Boxer

Light, breathable and cool to the touch.

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New Arrival

Relaxed 24 Trouser now in heavyweight organic cotton

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The Essentialist

Stories to inspire a new way of living.

Oliver Heath

Architectural and Interior Designer

Jeremy Chan & Iré Hassan-Odukale

Co-founders, IKOYI

Charlie Green

Co-founder, The Office Group

Andrew Wong

Two Michelin Starred Chef

Nick Ayoub

Founder & CEO of Opumo

Will Green

Co-founder, L'Estrange London


With Less Do More

In a world of hyper-convenience and overconsumption, our mission is to simplify modern life to allow you to do more with less.


Our journey to circularity

The fashion industry is over producing. The output of the textile industry has doubled in the last 15 years and most of this will end up in landfill.

Read how we're trying to change it