Bring back new life to the clothes that mean more.

Shop Now

The 24 Trouser

A refined trouser for every hour of the day.

Shop Now

The Essentialist

Learn to recognise what's absolutely necessary in order to lead a meaningful life.

Jeremy Chan & Iré Hassan-Odukale

Co-founders, IKOYI

Charlie Green

Co-founder, The Office Group

Will Green

Co-founder, L'Estrange London


With Less Do More

In a world of hyper-convenience and overconsumption, our mission is to simplify modern life to allow you to do more with less.


Our journey to circularity

The fashion industry is over producing. The output of the textile industry has doubled in the last 15 years and most of this will end up in landfill.

Read how we're trying to change it